Giants and Toys (a.k.a. The Build-Up)(Kyojin to gangu)

  • Dir: Masumura Yasuzo

  • Japan, 1958, Japanese, 95mins, DCP

  • Cast: Kawaguchi Hiroshi, Nozoe Hitomi, Takamatsu Hideo

A delectably wicked satire in splashy colours and kitsch knick-knacks, Masumura’s iconoclastic modernist drama takes aim at the absurdity of capitalist mentality amidst Japan’s post-war economic miracle. In the heat of competition among three caramel corporations, a lowerclass girl who is reshaped into a publicity campaign icon preys on her overnight sensation, while the advertising executive hero salvaging his humanity falls victim to intrigues of corporate espionage. A piercing look at the loss of values that comes with political and social reorientation, as bushido spirit gives way to profit over ideals.

#10 in Kinema Junpo’s Top 10                                                      

27/11 (Sat): Seminar with William Lau and Geoffrey Wong


    In-theatre Screening

    • Tickets will be available at Emperor Cinemas Website, Mobile App and the box office of iSQUARE on screening day.2021-11-27 (Sat)
      Buy Ticket2021-12-18 (Sat)